We understand that each seller and set of circumstances is different, therefore, each home and situation requires its own strategy. Our team will carefully consider your goals as a seller and will formulate a plan tailored specifically to what you need.
A few questions that we ask ourselves during home preparation include:
- What price is the seller looking to sell the home for? What needs to be done to meet and exceed this expectation?
- What upgrades need to be completed to achieve that goal, if any?
- What external factors drive desirability for this home, i.e. schools, proximity to common commutes, etc.? Will these external factors create more value than the upgrades?
- How can we best expand the seller’s real estate portfolio? Is a 1031 exchange an option? What opportunities can we, as experienced real estate professionals, present to the seller they may not know to consider?
Once goals are communicated and understood, we’ll begin to formulate and plan of action with you. From projects as large as full home remodels to simple tasks such as a home cleaning, we have a list of trusted vendors that can help us sell your home for top dollar.
If you’re considering a remodel of your home, you’ve come to the pros. Here are some things to think about when it comes to whether or not you should remodel your home before selling:
- A typical rule of thumb that we can estimate for a home remodel in the Bay Area is that your additional income would be double what you spend. For example, a $40,000 remodel project will most likely, but not guaranteed, equate to an $80,000 increase in the final sale price
- If you want a quick face-lift, things just as simple as laying down new carpet or luxury vinyl plank and painting the home can go a long way
- If you’re in an area that has great external features, i.e. highly sought after schools, efficient commutes, etc., you may not have to do an entire aesthetic overhaul. Your home may already sell for what the area would consider top dollar, and any updates would just increase desirability
- In Northern California, specifically the Bay Area, buyers typically have a higher budget and want fresh, modern homes. Remodeling your home would attract serious buyers that are willing to pay a premium price
Staging the home is an important practice that allows buyers to visualize the property as their future home. In fact, a 2021 study by the National Association of Realtors Research Group found that:
- 82% of buyers’ agents said that staging a home made it easier for the buyer to see themselves living their day-to-day lives in the home
- 47% of buyers’ agents cited that home staging had an effect on most buyers’ view of the home
- 23% of buyers’ agents said that staging a home increased the dollar value offered between 1% and 5%, compared to other similar homes on the market that are not staged
Our reservoir of experienced interior designers and stagers allows us to carefully select the right style, price point, and person for the job.
Our traditional marketing strategy is defined as tangible marketing tools that are not online. When it comes to marketing, it all comes down to value. How can we drive value? How can we demonstrate value? How can we communicate value? There is no one-size-fits-all strategy when it comes to selling homes. Our team of experts will evaluate each area of strength and develop an extensive and efficient marketing plan in order to attract maximum visibility.
Our traditional, or offline, marketing services include:
- Professional photography that can range from basic photography to areal, twilight, and drone photography
- Professionally filmed and edited walk-through videos
- Virtual tours
- Yard signs
- Colorful and informational flyers that include photos, property descriptions, and QR codes to virtual tours and helpful online real estate platforms
- Cue cards throughout the home that features room highlights if a buyers’ agent stops by for a showing
Our digital marketing strategy is defined as marketing tools that are online. When it comes to online marketing, it all comes down to putting information in front of the right person at the right time. Our dedicated team works hard to create efficient plan of action that includes:
- Your home being listed on all major real estate listing platforms, i.e. Zillow, Realtor.com, Multiple Listing Service (MLS), and many more
- Your home being featured on our SEO optimized website
- Social media posts on Instagram and Facebook to generate organic reach
- Facebook and Instagram ads to generate paid reach
- Email drip campaigns
- QR codes on traditional marketing tools that encourage prospects to take action on the online platform
- Analytics that can be made available upon request
